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Book Advertising Calculator
Find the unsuccessful ACoS and CPC and evaluate the campaign result after the advertising. The calculation uses the author's royalties, not the entire Amazon output.
Your Advertising Impressions
Do you know the royalty? count it for Printed Books or eBookAll fields are your assumptions, not the statistics of competitors.
Frontiers and results of the campaign
Break-even ACoS
22.62%
Other and other expenses.
Maximum CPC
$0.34
For the introduced conversion; for zero remains from sale.
The cost of the purchaser
$3.00
The remainder of advertising sales
$0.39
Royalties minus customer acquisition cost; may be negative.
The formula
Conversion = introduced percentage ÷ 100. Connection of the buyer = CPC ÷ conversion. Maximum CPC = royalty x conversion.
Break-even ACoS = royalties ÷ price of sale without tax × 100%. ACoS = budget ÷ advertising output × 100%; ROAS Advertising of budget.
Sales = budget ÷ CPC × conversion. The remains = sales × royalty − budget − other monthly expenses. time of cumulative = one-time expenses ÷ additional monthly remains, rounded up.
The model is one sale of one sample per conversion. Organic sales, several books in order and reading KU are not included. The period of advertising attribution must be the same for clicks and orders.
Is there demand? is there demand?
Check the book keywords, competitors and niche in Indie Book Atlas.
